BrandGate as an alternative to Centra for fashion brands

**Native Fortnox integration with automatic invoice sync.** BrandGate ships a native Fortnox connection in the base plan — invoices sync on order placement, credit notes on returns, OCR payments back. Centra supports Fortnox through third-party connectors or manual SIE4 export, which is an ongoing accountant overhead. **Built-in multi-currency pricing per distributor.** Every distributor can have its own currency without add-ons. Centra multi-currency is possible but typically requires consultancy work to configure per customer. **Branded distributor portal included in the base plan.** No separate modules, no upgrade packs. Centra's portal is mature but managed as a configuration task rather than out-of-the-box. **Lower starting price for small-to-mid brands.** BrandGate Starter is 990 SEK/month. Centra positions against established brands with bigger catalogues and higher monthly volume.

**Mature DTC + B2B unified storefront.** Centra has a long history running combined B2C and B2B flows on the same platform — strong for brands operating a sizeable DTC store alongside a distributor network. BrandGate focuses on B2B; DTC is possible via the same storefront but isn't the main pitch. **Larger fashion-enterprise customer base.** Centra is used by several leading Nordic and European fashion brands. If "what comparable brands use this?" is a major buying criterion, Centra has a more name-heavy reference library. **Larger partner ecosystem for custom integrations.** For edge cases like connecting to legacy PIMs, ERPs, or WMSs, Centra has an established partner network. BrandGate supports custom integrations via webhook + REST API but doesn't carry the same partner roster. If any of these are decisive for your case, solve them before deciding.

Both platforms manage product catalogue with variants (size, colour, dimensions), order management with status flows, distributor onboarding, and price-list handling. There's no meaningful baseline-functionality difference — the question is usually where the surrounding integrations and cost structure fit your situation. Both support custom domains, branded portal, multi-user per distributor, and role-based access. Both have a lookbook view for fashion and collection-driven campaign management. Both also ship mature APIs for custom integrations — if you have an in-house developer wiring the platform to e.g. your PIM or WMS, both are workable.

**Pick BrandGate if:** you're a Swedish or Nordic fashion brand in growth phase (1–20M SEK annual revenue), Fortnox is your existing accounting tool, you want multi-currency from day one without add-on cost, and you want to be live in days not weeks of consultancy. **Pick Centra if:** you're an established enterprise fashion brand (50M+ SEK annual revenue), you need deep DTC + B2B integration on the same platform, or you have specific integrations against legacy ERP systems where Centra's partner network is valuable. **Both worth trialling:** many brands run a 30-day pilot on both before deciding. BrandGate has a 14-day free trial without credit card; Centra typically runs a demo + quote process.