B2B platform for womenswear

A womenswear collection typically runs 8–14 sizes (XS to XXXL or numeric 34–50), often combined with 4–6 colourways per style. A single "product" rapidly becomes 50+ variants — and if every variant needs orderable stock with its own SKU, it's a nightmare in a generic platform. BrandGate stores the size matrix as structured data: a product has a set of sizes and colours, and the system creates variants automatically. When a retailer logs in to order a dress, they see a row per colour with a column per size, and enter quantities directly into the grid. Sold out in a size? That cell is greyed. Add-to-cart pulls every row in one move. The feature also handles size ranges (e.g. "only S–L for the outlet colour") and pack sizes (must order in 6-packs).

Womenswear collections typically produce 2–4 times a year and the cycle requires confirmed volume before you order from the factory. BrandGate supports pre-order flow out of the box: upload the next collection with production windows and delivery dates, expose it to selected distributor groups, and retailers place pre-orders. You see confirmed volume per piece in real time, making minimum production runs easy to decide. When production lands in stock, pre-orders auto-convert to live orders — no manual re-booking. Outlet and stock-clearance flows run in parallel: a separate seasonal drop with outlet pricing can be visible only to outlet distributors without mixing into the current collection.

For womenswear, imagery isn't an add-on — it drives the entire retailer buying decision. BrandGate supports multiple images per piece (lifestyle, packshot, detail, fit info), zoomable enlargement in the distributor portal, and a separate lookbook view for cross-collection presentation. You can curate a lookbook per collection or campaign and share it with retailers via a portal link. The lookbook isn't just imagery — every product shot links directly to that item's order page, so a retailer buyer inspired by a lookbook image is two clicks from adding it to their cart. Image handling is built for big catalogues — drag-and-drop bulk upload, automatic WebP conversion, and CDN delivery you never have to think about.

BrandGate has 14 features tied to womenswear that aren't standard in generic B2B platforms: size matrix, colour cards with swatch images, lookbook view, pre-order, seasonal drops, outlet flow, pack sizes, per-collection minimums, retailer groups, lifestyle-first catalogue view, fit table per piece, care instructions, structured material data, and collection-driven campaigns. Each of these is on in the base plan — no add-ons, no separate modules to activate. For a womenswear brand the time from "we have a collection" to "retailers are ordering" is measured in hours, not weeks. Onboarding a new retailer typically takes 5–10 minutes via invite link. The platform is ready to generate orders from the first distributor.