Start with the essentials
Early wholesale should not require an ERP project. Create a clean catalog, invite the right buyers, and capture orders properly from the start.
Startups
Launch wholesale without building a back office first
Set up a clean catalog, invite early retailers, take orders, and learn the workflow before operational complexity gets expensive.
Fast
catalog-to-order setup
Lean
no custom storefront code
Clear
simple buyer onboarding
Learn before you overbuild
BrandGate gives you enough structure for pricing, order history, and buyer access while keeping the workflow lightweight.
First catalog
Import products, add images, set categories, and prepare basic wholesale pricing.
Retailer invites
Give early buyers access to the right storefront and ordering flow.
Order history
Keep every early order structured so patterns become visible.
Room to grow
Add invoicing, reports, fulfillment, and integrations when the channel proves itself.
Startups
Early wholesale gets fragile when every order is custom
The first retailers teach you what the operation needs, but only if the data is captured cleanly.
Manual order intake
Email and DMs hide the details that later matter for finance and operations.
Unclear buyer terms
Even early retailers need pricing, minimums, and status to be clear.
No reorder path
Good first orders should be easy to repeat.
Too much setup risk
A young brand needs practical software, not a months-long implementation.
Startups
A startup-friendly rollout
Keep the first wholesale version simple, then add structure when the signal is real.
Create the first catalog
Upload products, images, categories, prices, and minimum order expectations.
Invite controlled buyers
Start with the retailers you trust and learn from their ordering behavior.
Add operations as needed
Layer in invoices, reports, fulfillment notes, and integrations when they remove real work.
Professional from the first retailer
A clean B2B portal helps a startup feel serious without pretending to be enterprise-sized.
More credible
Retailers get a branded buying experience instead of a static PDF.
More organized
Orders, products, and buyer context are structured from the start.
Less overbuilt
You can defer heavy integrations until the channel needs them.
Startup questions
Do we need many distributors to start?
No. BrandGate can be useful for a controlled group of early retailers when you want the process to be professional.
Can we add integrations later?
Yes. Start with catalog and orders, then connect finance or fulfillment when the workflow is stable.
Can buyers order on mobile?
Yes. The public and buyer-facing experiences are responsive for mobile and desktop.
Launch wholesale cleanly from day one
Give early retailers a professional path to order while you learn what to automate next.
Start free trial