Distributor portal for sports & leisure in Värmland County

A distributor in Värmland County — for example a retailer based in Karlstad or a chain with multiple locations across the region — doesn't want to email an order every restock. They want to log in, see your catalogue with the right price list and currency, place an order, and get the invoice automatically. That's exactly what the BrandGate portal does. The portal sits on your own domain (e.g. wholesale.yourbrand.com) and carries your colours, your logo, your typography. To the retailer it feels like an extension of your brand — not yet another tool they need to learn. Everything that belongs to a B2B relationship lives in one place: collections, price lists, order history, invoices, delivery status, and payment terms. For a sports & leisure wholesaler in Värmland County the time from first retailer contact to first order is measured in hours, not weeks.

BrandGate's store editor lets you set up the portal's look with drag-and-drop: logo, primary colour, accent colour, typography, and selectable section types (hero, collection grid, categories, banner). No developer, no CSS, no design agency. The mobile view is generated automatically so a retailer placing an order from their phone in-store gets the same quality as via desktop. The portal is PWA-ready so the retailer can pin it to their home screen and open it like an app. Want more control? BrandGate supports custom CSS for specific sections and a custom domain with automatic SSL via Vercel. Enterprise customers can also white-label without any BrandGate branding. Setup takes 15 minutes from first click to a published portal.

Värmland County has 283,548 residents and a deep retailer network for sports & leisure. A wholesaler distributing across the county typically works with 20–150 different retailers with different price lists, delivery requirements, and payment terms. In BrandGate you handle this with distributor groups: one for premium retailers, one for regional chains, one for outlet and clearance sales. Each group gets its price list, its minimums, and its product visibility. Onboarding a new retailer means picking a group and the whole setup chain follows. Proximity to Norway, Germany, Finland makes Värmland County a natural hub for export too — BrandGate handles cross-border invoicing with reverse-charge VAT automatically on B2B supplies within the EU.

A distributor in Värmland County is usually Swedish and invoiced in SEK at 25% VAT — but if you also sell to Nordic retailers via the same portal you don't want two systems. BrandGate handles multi-currency per distributor: a Swedish retailer sees SEK at 25% VAT, a Norwegian retailer NOK without Swedish VAT (reverse charge), a Danish retailer DKK with EU reverse-charge. FX rates update daily via BrandGate's pg_cron job against ECB data, so a Värmland County-based retailer doing business with Norway always sees a fresh conversion. As wholesaler you invoice and book in SEK; the currency conversion is the retailer's view and doesn't touch your accounting. Skatteverket's OSS reporting is handled automatically if you also sell B2C outside Sweden.